How Co-browsing Helps Businesses Overcome Problems Hand to Hand With their Clients

The intention of every business to make its customers' experience as enjoyable as possible takes many forms following the current state of technology. Today, you won't surprise anybody with AI chatbots helping customers understand how a particular product or service works. They're available 24/7, have instant access to the company knowledge database, and can analyze user input accurately and quickly. However, sometimes, nothing replaces live communication with a real person.

Some online activities that customers perform may not be very intuitive. Poor UX practices, too many functions gathered inside a single application, or non-obviousness of the wording used may cause confusion among end-users. In this case, co-browsing can be a decent solution